Channelling the new subcultural styles of social media platforms such as Tumblr, Twitter, Instagram and TikTok, The Holes Bore Deeper is a series of polaroids that focus on absurdist internet-age imagery. Taken with an SX-70 Polaroid Land camera, the images evoke the chaotic liberation the internet has afforded the public. It is a common saying that one can “fall down the rabbit hole” when browsing the internet; open-source platforms allow for any and every kind of content to be uploaded, and for communities to form. There is a certain magnitude to the intensity of internet niches; the cult-like fanaticism can develop into a heady noxious gas that seeps into the mainstream. The esoteric burrow is a dark and vicious hole that lures and swallows all that draw near. The images look to bottle this essence, the ammonic seepage that escapes from the dark annals of the internet. The images also recognize their own absurdity. There is humour and self-awareness that reference the performance of social media. The content is meant to be shared; it is made to entertain and to attract. By looking outside the bounds of rationality, people on the internet have created ways of not only expressing themselves but also appealing to wide audiences.

 

The presentation of the work takes shape as a scrollable website, imitating the scroll common to social media. The images have been converted into several montages, one montage for each where there is a one-second hold on an image in the series. The sequenced media is arranged haphazardly on the website; allegorical of the disorderly spread of information and content on the internet. To heighten the sensation, there is an audio track by SYSTEMGUNNER that loops once played.